Sony Alpha 7 MK 4 Mirrorless Camera Black

The Sony Alpha 7 IV is a powerful full-frame mirrorless camera designed for creators who demand exceptional performance in both photography and video. Combining advanced imaging technology with professional connectivity features, it allows you to capture stunning visuals and share your content quickly and efficiently. Whether shooting still images or recording video, the Alpha 7 IV brings creative visions to life with precision and reliability.

At its core is a 33 megapixel full-frame Exmor R back-illuminated CMOS sensor, supported by Sony’s advanced BIONZ XR processor. This combination delivers remarkable image clarity, rich colour accuracy, and excellent low-light performance, ensuring professional-quality results in any lighting condition. The wide ISO range from 100 to 51,200 allows you to shoot confidently across various environments.

The camera features Sony’s latest Real-time Tracking autofocus system with Eye AF for humans, animals, and birds, enabling precise subject tracking for both still photography and video recording. A high-resolution 3.69 million-dot electronic viewfinder and a fully articulating 3-inch vari-angle touchscreen provide flexible composition and intuitive control from any angle.

Built-in 5-axis in-body image stabilisation (IBIS) ensures sharp handheld shots and smooth video capture by reducing camera shake. With support for RAW and JPEG formats, advanced exposure modes, and continuous shooting capabilities, the Alpha 7 IV adapts perfectly to a wide range of creative scenarios.

Wireless connectivity including Wi-Fi, NFC, and Bluetooth allows seamless file transfer and remote control, while USB and HDMI ports provide flexible connection options for professional workflows. The camera is compatible with Sony E-mount lenses, offering access to a wide range of high-quality optics.

Model number: ILCE7M4KB.CEC

Sensor and image quality:
33 megapixel full-frame Exmor R CMOS sensor
Sensor size: 35.9 x 23.9mm
Advanced BIONZ XR image processor
ISO range: 100–51,200
Image stabilisation with 5-axis IBIS
Sensor cleaning system

Autofocus and shooting:
Real-time Tracking autofocus with Eye AF
Supports human, animal, and bird detection
Continuous shooting capability
Multiple shooting modes including manual, aperture priority, shutter priority, portrait, landscape, and HDR
Automatic face detection and red-eye reduction
Self-timer function

Display and viewfinder:
3-inch vari-angle touchscreen display
3.69 million-dot electronic viewfinder
Live view shooting support

Video and file formats:
Full HD video recording with sound
Supports RAW, JPEG, and RAW+JPEG formats
Maximum image resolution: 7008 x 4672 pixels

Connectivity and storage:
Wi-Fi, NFC, and Bluetooth connectivity
USB and HDMI mini ports
Compatible with SD, SDHC, and SDXC memory cards (not included)

Power and physical specifications:
Rechargeable battery included
Tripod compatible
Dimensions: H16.5 x W27 x D17cm
Weight: 978g

Included accessories:
Battery charger
Rechargeable battery

Manufacturer’s guarantee: 1 year manufacturer warranty